Local time:
Db Journey
/2025/
Company
Db Journey
Timeline
7 years
Completed
Jan 1, 26
Having had roles such as CTO and COO, I worked on major parts of Db’s transformation from a fast-growing startup into a global brand. This included modernizing the operating model, building the technology ecosystem, working on the planning and forecasting process, and strengthening cross functional execution.
The work improved margins, reduced operational cost, and increased speed across the organisation.
The work improved margins, reduced operational cost, and increased speed across the organisation.
Unified data model for scale
At Db, one of the key priorities was to develop a single, reliable source of truth across sales, operations, finance, and supply chain. To solve this, we implemented a centralised data model that connected Shopify, BrightPearl, and global logistics partners into one coherent ecosystem.
At Db, one of the key priorities was to develop a single, reliable source of truth across sales, operations, finance, and supply chain. To solve this, we implemented a centralised data model that connected Shopify, BrightPearl, and global logistics partners into one coherent ecosystem.
This system powered real-time analytics across revenue, margins, inventory, and customer behaviour, giving leadership the visibility needed to run the business with precision.
This system powered real-time analytics across revenue, margins, inventory, and customer behaviour, giving leadership the visibility needed to run the business with precision.
Profitable global logistics
As Db expanded internationally, the existing logistics model limited speed, margin, and operational control. We led internally the design and rollout of a global logistics network that combined regional 3PL partners with factory-direct replenishment. This model shortened lead times, reduced cost per unit, and improved delivery accuracy across Europe, North America, and Asia. By routing inventory directly from factories to customers and partners, we increased agility, lowered working capital needs, and delivered a more localised customer experience worldwide.
As Db expanded internationally, the existing logistics model limited speed, margin, and operational control. We led internally the design and rollout of a global logistics network that combined regional 3PL partners with factory-direct replenishment. This model shortened lead times, reduced cost per unit, and improved delivery accuracy across Europe, North America, and Asia. By routing inventory directly from factories to customers and partners, we increased agility, lowered working capital needs, and delivered a more localised customer experience worldwide.
This logistics infrastructure became a core pillar of Db’s ability to grow profitably at scale.
This logistics infrastructure became a core pillar of Db’s ability to grow profitably at scale.
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