user-research
ui-ux-design
product-design
ai-systems
development
animation-motion
Project Type
What do Arc'teryx, Gramicci, Adidas, Coach, APC, and Disney have in common?
Technology
React WebGL Node.js AWS Lambda OpenAI Embeddings
Modern electric car maker, Blackwell Motors transformed its heritage of reliability into a future-forward identity.
Reimagining a heritage brand for the EV generation
Brief
Challenge
Solution
Create a visual and digital system that signals motion and progress.
We streamlined Blackwell’s brand identity into a sharper, kinetic system. The website introduced interactive configurators and range simulations, while campaign storytelling fused historical milestones with EV innovation. The central line “Drive Forward” became a bridge between tradition and progress.
Results
Blackwell entered the EV market with authority.
The 3D configurator achieved a 74% completion rate, far exceeding the industry average. The launch was spotlighted in Adweek’s Top Automotive Launches 2025.
Credits
A multidisciplinary effort led by Create’s strategy and design groups. From concepting the brand film to building the car configurator, every element was crafted to express performance through clarity and precision.
