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I use data and AI to empower teams, build scalable operations, and automate the processes that slow brands down.
I use data and AI to empower teams, build scalable operations, and automate the processes that slow brands down.
I use data and AI to empower teams, build scalable operations, and automate the processes that slow brands down.
I use data and AI to empower teams, build scalable operations, and automate the processes that slow brands down.
From global corporations to agile scale-ups, I’ve helped businesses streamline operations, scale profitably, and modernize their foundations. With my most recent journey resulting in a successful investment from LVMH.
From global corporations to agile scale-ups, I’ve helped businesses streamline operations, scale profitably, and modernize their foundations. With my most recent journey resulting in a successful investment from LVMH.
Proof that operational excellence is a key pillar of brand value.
Services
Connect your data
Connect your data
/001/
I design and implement a single, reliable data foundation across your tools and systems. Sales, finance, operations, and logistics are connected into one source of truth. Data is structured, validated, and ready to scale. This removes manual reporting and conflicting numbers.
Enable data-driven decisions
Enable data-driven decisions
/002/
I turn raw data into clear, decision ready insights. Leaders get the metrics that matter, at the right level, at the right time. Dashboards, analysis, and models are built to support real business decisions, not vanity reporting. The focus is speed, clarity, and accountability.
Automate repetitive tasks
Automate repetitive tasks
/003/
I identify manual processes that slow teams down and automate them end to end. This includes reporting, data pipelines, reconciliations, and operational workflows. Automation reduces errors, saves time, and frees teams to focus on higher value work. Solutions are pragmatic and easy to maintain.
Supply and demand planning
Supply and demand planning
/004/
I build planning frameworks that connect demand signals with supply, inventory, and cash. Forecasts are grounded in data, not gut feel. Scenarios are clear and trade offs are visible. The result is better availability, lower risk, and more controlled growth.
Connect your data
Connect your data
/001/
I design and implement a single, reliable data foundation across your tools and systems. Sales, finance, operations, and logistics are connected into one source of truth. Data is structured, validated, and ready to scale. This removes manual reporting and conflicting numbers.
Enable data-driven decisions
Enable data-driven decisions
/002/
I turn raw data into clear, decision ready insights. Leaders get the metrics that matter, at the right level, at the right time. Dashboards, analysis, and models are built to support real business decisions, not vanity reporting. The focus is speed, clarity, and accountability.
Automate repetitive tasks
Automate repetitive tasks
/003/
I identify manual processes that slow teams down and automate them end to end. This includes reporting, data pipelines, reconciliations, and operational workflows. Automation reduces errors, saves time, and frees teams to focus on higher value work. Solutions are pragmatic and easy to maintain.
Supply and demand planning
Supply and demand planning
/004/
I build planning frameworks that connect demand signals with supply, inventory, and cash. Forecasts are grounded in data, not gut feel. Scenarios are clear and trade offs are visible. The result is better availability, lower risk, and more controlled growth.
Connect your data
Connect your data
/001/
I design and implement a single, reliable data foundation across your tools and systems. Sales, finance, operations, and logistics are connected into one source of truth. Data is structured, validated, and ready to scale. This removes manual reporting and conflicting numbers.
Enable data-driven decisions
Enable data-driven decisions
/002/
I turn raw data into clear, decision ready insights. Leaders get the metrics that matter, at the right level, at the right time. Dashboards, analysis, and models are built to support real business decisions, not vanity reporting. The focus is speed, clarity, and accountability.
Automate repetitive tasks
Automate repetitive tasks
/003/
I identify manual processes that slow teams down and automate them end to end. This includes reporting, data pipelines, reconciliations, and operational workflows. Automation reduces errors, saves time, and frees teams to focus on higher value work. Solutions are pragmatic and easy to maintain.
Supply and demand planning
Supply and demand planning
/004/
I build planning frameworks that connect demand signals with supply, inventory, and cash. Forecasts are grounded in data, not gut feel. Scenarios are clear and trade offs are visible. The result is better availability, lower risk, and more controlled growth.
Connect your data
Connect your data
/001/
I design and implement a single, reliable data foundation across your tools and systems. Sales, finance, operations, and logistics are connected into one source of truth. Data is structured, validated, and ready to scale. This removes manual reporting and conflicting numbers.
Enable data-driven decisions
Enable data-driven decisions
/002/
I turn raw data into clear, decision ready insights. Leaders get the metrics that matter, at the right level, at the right time. Dashboards, analysis, and models are built to support real business decisions, not vanity reporting. The focus is speed, clarity, and accountability.
Automate repetitive tasks
Automate repetitive tasks
/003/
I identify manual processes that slow teams down and automate them end to end. This includes reporting, data pipelines, reconciliations, and operational workflows. Automation reduces errors, saves time, and frees teams to focus on higher value work. Solutions are pragmatic and easy to maintain.
Supply and demand planning
Supply and demand planning
/004/
I build planning frameworks that connect demand signals with supply, inventory, and cash. Forecasts are grounded in data, not gut feel. Scenarios are clear and trade offs are visible. The result is better availability, lower risk, and more controlled growth.
Projects
Year
Project name
Description
Year
Project name
Description
/001/
Our model cuts typical delivery timelines by two-thirds.
/001/
Our model cuts typical delivery timelines by two-thirds.
/001/
Our model cuts typical delivery timelines by two-thirds.
/001/
Our model cuts typical delivery timelines by two-thirds.
/002/
Years growing profitable operations.
/002/
Years growing profitable operations.
/002/
Years growing profitable operations.
/002/
Years growing profitable operations.
/003/
Digital products enabling automation, insights, and planning.
/003/
Digital products enabling automation, insights, and planning.
/003/
Digital products enabling automation, insights, and planning.
/003/
Digital products enabling automation, insights, and planning.
Growth is creating pressure on planning, operations, systems, and cash. Manual coordination grows. Complexity increases. Margins tighten.
Growth is creating pressure on planning, operations, systems, and cash. Manual coordination grows. Complexity increases. Margins tighten.
Growth is creating pressure on planning, operations, systems, and cash. Manual coordination grows. Complexity increases. Margins tighten.
Sounds familiar?
Stop spending resources on never ending patchwork. Invest in futureproofing your business.
How I get teams to the finish line.
How I get teams to the finish line.
Our work will embed a modern operating model inside your business. One that is data-led, execution-driven, and built for speed. With AI as a core part of how the business runs.
My ultimate objective is to raise the standard of how work gets done. The end result is lasting capability, not dependency.
Rafael Orozco
Founder
/001/
/Launch
Kick-off
We start by getting clarity on objectives, constraints, and strategy. Within days, not weeks, we align leadership, data, and operating reality. By the end of week one, priorities are clear and a proof of concept is delivered.
/001/
/Launch
Kick-off
We start by getting clarity on objectives, constraints, and strategy. Within days, not weeks, we align leadership, data, and operating reality. By the end of week one, priorities are clear and a proof of concept is delivered.
/001/
/Launch
Kick-off
We start by getting clarity on objectives, constraints, and strategy. Within days, not weeks, we align leadership, data, and operating reality. By the end of week one, priorities are clear and a proof of concept is delivered.
/001/
/Launch
Kick-off
We start by getting clarity on objectives, constraints, and strategy. Within days, not weeks, we align leadership, data, and operating reality. By the end of week one, priorities are clear and a proof of concept is delivered.
/002/
/Quick wins
Control what matters.
We identify the processes, metrics, and decisions that actually drive results. Everything else goes into the automation pipeline. Manual work starts dissapearing. Teams regain control over forecasting, planning, and day-to-day execution.
/002/
/Quick wins
Control what matters.
We identify the processes, metrics, and decisions that actually drive results. Everything else goes into the automation pipeline. Manual work starts dissapearing. Teams regain control over forecasting, planning, and day-to-day execution.
/002/
/Quick wins
Control what matters.
We identify the processes, metrics, and decisions that actually drive results. Everything else goes into the automation pipeline. Manual work starts dissapearing. Teams regain control over forecasting, planning, and day-to-day execution.
/002/
/Quick wins
Control what matters.
We identify the processes, metrics, and decisions that actually drive results. Everything else goes into the automation pipeline. Manual work starts dissapearing. Teams regain control over forecasting, planning, and day-to-day execution.
/003/
/Accelerate
Shift gears.
With a stable foundation, we move into optimisation and scale. We use what we learned so far to keep what is driving value and continue iterating the rest. We start formalising your new operating system.
/003/
/Accelerate
Shift gears.
With a stable foundation, we move into optimisation and scale. We use what we learned so far to keep what is driving value and continue iterating the rest. We start formalising your new operating system.
/003/
/Accelerate
Shift gears.
With a stable foundation, we move into optimisation and scale. We use what we learned so far to keep what is driving value and continue iterating the rest. We start formalising your new operating system.
/003/
/Accelerate
Shift gears.
With a stable foundation, we move into optimisation and scale. We use what we learned so far to keep what is driving value and continue iterating the rest. We start formalising your new operating system.
/004/
/Turning it up
Compound leverage
Automation, analytics, and clear ownership turn one-off fixes into repeatable advantages. Each improvement makes the next one easier and faster. We are now flying!
/004/
/Turning it up
Compound leverage
Automation, analytics, and clear ownership turn one-off fixes into repeatable advantages. Each improvement makes the next one easier and faster. We are now flying!
/004/
/Turning it up
Compound leverage
Automation, analytics, and clear ownership turn one-off fixes into repeatable advantages. Each improvement makes the next one easier and faster. We are now flying!
/004/
/Turning it up
Compound leverage
Automation, analytics, and clear ownership turn one-off fixes into repeatable advantages. Each improvement makes the next one easier and faster. We are now flying!
/005/
/What you came for
Unlock a new way of operating.
The organisation shifts from reactive to intentional. Decisions are driven by data, not firefighting. Leadership gains visibility, confidence, and capacity to focus on growth.
/005/
/What you came for
Unlock a new way of operating.
The organisation shifts from reactive to intentional. Decisions are driven by data, not firefighting. Leadership gains visibility, confidence, and capacity to focus on growth.
/005/
/What you came for
Unlock a new way of operating.
The organisation shifts from reactive to intentional. Decisions are driven by data, not firefighting. Leadership gains visibility, confidence, and capacity to focus on growth.
/005/
/What you came for
Unlock a new way of operating.
The organisation shifts from reactive to intentional. Decisions are driven by data, not firefighting. Leadership gains visibility, confidence, and capacity to focus on growth.
Most teams do not have a strategy problem. They have an execution problem. I help companies turn potential into reality by fixing data, tools, and workflows.
Most teams do not have a strategy problem. They have an execution problem. I help companies turn potential into reality by fixing data, tools, and workflows.
Most teams do not have a strategy problem. They have an execution problem. I help companies turn plans, into results.
Most teams do not have a strategy problem. They have an execution problem. I help companies turn potential into reality by fixing data, tools, and workflows.
Invest in your future while you unlock the potential of the present.
Pricing.
Pricing built for growth. Transparent rates give startups senior capability without heavy fixed costs, while scale-ups gain the operating structure required to move faster.”
Pricing built for growth. Transparent rates give startups senior capability without heavy fixed costs, while scale-ups gain the operating structure required to move faster.
Essentials
Startups, small teams, MVPs
$4,500
/month
1 to 2 live data integrations connected to your core systems.
A single, agreed source of truth for revenue, costs, and operations.
3 to 5 core dashboards covering the metrics you run the business on.
2 to 4 automated workflows that remove manual work.
One custom AI assistant trained on your data model.
Ownership of 1 to 2 clearly defined strategic initiatives.
Typical engagement:
3-6 months
Essentials
Startups, small teams, MVPs
$4,500
/month
1 to 2 live data integrations connected to your core systems.
A single, agreed source of truth for revenue, costs, and operations.
3 to 5 core dashboards covering the metrics you run the business on.
2 to 4 automated workflows that remove manual work.
One custom AI assistant trained on your data model.
Ownership of 1 to 2 clearly defined strategic initiatives.
Typical engagement:
3-6 months
Essentials
Startups, small teams, MVPs
$4,500
/month
1 to 2 live data integrations connected to your core systems.
A single, agreed source of truth for revenue, costs, and operations.
3 to 5 core dashboards covering the metrics you run the business on.
2 to 4 automated workflows that remove manual work.
One custom AI assistant trained on your data model.
Ownership of 1 to 2 clearly defined strategic initiatives.
Typical engagement:
3-6 months
Essentials
Startups, small teams, MVPs
$4,500
/month
1 to 2 live data integrations connected to your core systems.
A single, agreed source of truth for revenue, costs, and operations.
3 to 5 core dashboards covering the metrics you run the business on.
2 to 4 automated workflows that remove manual work.
One custom AI assistant trained on your data model.
Ownership of 1 to 2 clearly defined strategic initiatives.
Typical engagement:
3-6 months
Standard
Popular
For growing businesses ready take the next step.
$10,000
/month
3 to 5 data integrations across commercial and operational systems.
Advanced data models for margin, logistics, and channel performance.
Custom dashboards and reporting tailored to leadership and operators.
AI driven automations running across planning, reporting, and ops.
AI embedded into daily tools used by your team.
Direct participation in your Ops function.
Ownership of 2 to 4 high impact projects at any time.
Typical engagement:
3-6 months
Standard
Popular
For growing businesses ready take the next step.
$10,000
/month
3 to 5 data integrations across commercial and operational systems.
Advanced data models for margin, logistics, and channel performance.
Custom dashboards and reporting tailored to leadership and operators.
AI driven automations running across planning, reporting, and ops.
AI embedded into daily tools used by your team.
Direct participation in your Ops function.
Ownership of 2 to 4 high impact projects at any time.
Typical engagement:
3-6 months
Standard
Popular
For growing businesses ready take the next step.
$10,000
/month
3 to 5 data integrations across commercial and operational systems.
Advanced data models for margin, logistics, and channel performance.
Custom dashboards and reporting tailored to leadership and operators.
AI driven automations running across planning, reporting, and ops.
AI embedded into daily tools used by your team.
Direct participation in your Ops function.
Ownership of 2 to 4 high impact projects at any time.
Typical engagement:
3-6 months
Standard
Popular
For growing businesses ready take the next step.
$10,000
/month
3 to 5 data integrations across commercial and operational systems.
Advanced data models for margin, logistics, and channel performance.
Custom dashboards and reporting tailored to leadership and operators.
AI driven automations running across planning, reporting, and ops.
AI embedded into daily tools used by your team.
Direct participation in your Ops function.
Ownership of 2 to 4 high impact projects at any time.
Typical engagement:
3-6 months
Advanced
For established businesses in need to innovate and unlock a new level of efficiency.
$17,000
/month
Extension of your existing data and system architecture with AI and ML.
Rapid onboarding of new data sources into models and AI agents.
Advanced margin optimisation and cost reduction models.
Design and delivery of a modern operating and planning model.
Senior project management for cross-functional initiatives.
Fractional leadership in operations, planning, analytics.
Typical engagement:
3-6 months
Advanced
For established businesses in need to innovate and unlock a new level of efficiency.
$17,000
/month
Extension of your existing data and system architecture with AI and ML.
Rapid onboarding of new data sources into models and AI agents.
Advanced margin optimisation and cost reduction models.
Design and delivery of a modern operating and planning model.
Senior project management for cross-functional initiatives.
Fractional leadership in operations, planning, analytics.
Typical engagement:
3-6 months
Advanced
For established businesses in need to innovate and unlock a new level of efficiency.
$17,000
/month
Extension of your existing data and system architecture with AI and ML.
Rapid onboarding of new data sources into models and AI agents.
Advanced margin optimisation and cost reduction models.
Design and delivery of a modern operating and planning model.
Senior project management for cross-functional initiatives.
Fractional leadership in operations, planning, analytics.
Typical engagement:
3-6 months
Advanced
For established businesses in need to innovate and unlock a new level of efficiency.
$17,000
/month
Extension of your existing data and system architecture with AI and ML.
Rapid onboarding of new data sources into models and AI agents.
Advanced margin optimisation and cost reduction models.
Design and delivery of a modern operating and planning model.
Senior project management for cross-functional initiatives.
Fractional leadership in operations, planning, analytics.
Typical engagement:
3-6 months
/Case 001/
Accuracy of latest planning model
/Case 001/
Accuracy of latest planning model
/Case 001/
Accuracy of latest planning model
/Case 003/
Average time saved in business reporting
/Case 003/
Average time saved in business reporting
/Case 003/
Average time saved in business reporting
/Case 002/
Hours saved weekly per automation
/Case 002/
Hours saved weekly per automation
/Case 002/
Hours saved weekly per automation
I work with consumer brands to implement integrated planning, build automations for key processes and reporting, improve margins, and strengthen operations.
Yes. I support brands from early/pre revenue through scale-up and into maturity. Startups get senior expertise without the full-time cost. Scale-ups and larger businesses get structure, automation, and operational upgrades to support faster growth.
Most projects run for eight to twelve weeks. Larger transformations, such as building a full data ecosystem or overhauling planning and logistics, can extend over several months. I also offer ongoing fractional support when needed.
Most work is billed on a monthly retainer, based on the level of support and involvement. Clear scopes, no surprises, no hidden extras. Project-based pricing is available for defined deliverables.
No. My approach is designed to reduce workload, not increase it. I build systems, processes, and structures that make teams faster and more confident in their daily work.
I work with consumer brands to implement integrated planning, build automations for key processes and reporting, improve margins, and strengthen operations.
Yes. I support brands from early/pre revenue through scale-up and into maturity. Startups get senior expertise without the full-time cost. Scale-ups and larger businesses get structure, automation, and operational upgrades to support faster growth.
Most projects run for eight to twelve weeks. Larger transformations, such as building a full data ecosystem or overhauling planning and logistics, can extend over several months. I also offer ongoing fractional support when needed.
Most work is billed on a monthly retainer, based on the level of support and involvement. Clear scopes, no surprises, no hidden extras. Project-based pricing is available for defined deliverables.
No. My approach is designed to reduce workload, not increase it. I build systems, processes, and structures that make teams faster and more confident in their daily work.
I work with consumer brands to implement integrated planning, build automations for key processes and reporting, improve margins, and strengthen operations.
Yes. I support brands from early/pre revenue through scale-up and into maturity. Startups get senior expertise without the full-time cost. Scale-ups and larger businesses get structure, automation, and operational upgrades to support faster growth.
Most projects run for eight to twelve weeks. Larger transformations, such as building a full data ecosystem or overhauling planning and logistics, can extend over several months. I also offer ongoing fractional support when needed.
Most work is billed on a monthly retainer, based on the level of support and involvement. Clear scopes, no surprises, no hidden extras. Project-based pricing is available for defined deliverables.
No. My approach is designed to reduce workload, not increase it. I build systems, processes, and structures that make teams faster and more confident in their daily work.
I work with consumer brands to implement integrated planning, build automations for key processes and reporting, improve margins, and strengthen operations.
Yes. I support brands from early/pre revenue through scale-up and into maturity. Startups get senior expertise without the full-time cost. Scale-ups and larger businesses get structure, automation, and operational upgrades to support faster growth.
Most projects run for eight to twelve weeks. Larger transformations, such as building a full data ecosystem or overhauling planning and logistics, can extend over several months. I also offer ongoing fractional support when needed.
Most work is billed on a monthly retainer, based on the level of support and involvement. Clear scopes, no surprises, no hidden extras. Project-based pricing is available for defined deliverables.
No. My approach is designed to reduce workload, not increase it. I build systems, processes, and structures that make teams faster and more confident in their daily work.
